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Aluminum Model Toys
Aluminum Model Toys, or AMT for short, was a Troy, Michigan-based company that manufactured various pre-assembled plastic promotional models starting in 1948, when attorney West Gallogly, Sr. started it as a side business. Later, a variety of kits became very popular. Most of the company's vehicle products were American cars and trucks in 1:25 scale. In the 1970s, hot rods, customs, and movie and TV vehicles were also produced.
==Startup==
Because Gallogly had solid connections with Ford Motor Company, he was able to place his first models exclusively in Ford dealerships - starting a long promotional relationship (Cawthon 2002). Gallogly's first model was a 1947-1948 Ford Fordor sedan cast in aluminum and painted with official Ford paint (Cawthon 2002). After issuing successful Ford sedan models, the company set up shop on Eight Mile Road outside Detroit (Chrysler 2008).
In 1949, injection plastic molding became available and aluminum was abandoned after only the one Ford aluminum promotional car was made (Doty 2008, 89). Different colors of plastic could now be used, so the company name quietly changed to AMT, deemphasizing the word "aluminum" (Cawthon 2002). For example, AMT's 1949 and 1950 Plymouth sedans were among its first plastic models, along with Fords. These promos often had wind-up motors (which could not be seen for the shiny silver windows), metal bases and metal diecast chrome bumpers - a material later dumped for chrome plated plastic. At times, though, official company paints were still applied to the models. De-emphasizing the word 'aluminum' in the name, Gallogly started using the initials of the company – thus AMT. The company's first commercial products were pre-assembled plastic promotional models, only available through automobile (commonly Ford) dealerships.
In the early 1950s, Gallogly turned day-to-day operations of his company over to George Toteff, so West could see to his law firm (Cawthon 2002). Model design was kept in-house, but molding was out-sourced. Continental Plastics in Fraser, Michigan, was one company to commonly mold AMT's models (Cawthon 2002).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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